How to Do Basic Lead Pre-Research Before Outreach

Before outreach, you usually need only a few facts: what the company does, what changed recently, and whether there is a clear reason to reach out.

That is not full enrichment. It is basic pre-research.

What to collect

A good first-pass workflow can collect:

• company homepage
• recent news
• public GitHub activity
• product or pricing page
• hiring or launch signals

This is enough to write a better first message without pretending the lead data is complete.

Prismfy search pattern

curl -X POST https://api.prismfy.io/v1/search \
  -H "Authorization: Bearer ss_live_YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "query": "recent company news and product updates",
    "domain": "company.com",
    "timeRange": "month",
    "language": "en",
    "engines": ["brave", "bing"]
  }'

Basic research note generator

import requests

def pre_research(company_domain: str, company_name: str) -> list[dict]:
    data = requests.post(
        "https://api.prismfy.io/v1/search",
        headers={"Authorization": "Bearer ss_live_YOUR_KEY"},
        json={
            "query": f"{company_name} recent news, product updates, and pricing changes",
            "domain": company_domain,
            "timeRange": "month",
            "language": "en",
            "engines": ["brave", "bing"],
        },
        timeout=30,
    ).json()
    return data.get("results", [])[:4]

notes = pre_research("company.com", "Company Name")
for item in notes:
    print(item["title"], item["url"])

How to keep the scope honest

This workflow is for basic research before outreach, not for a full enrichment product.

• enough context to write a relevant message
• not a claim that every lead is perfectly enriched
• not a promise of identity resolution or contact discovery unless the product explicitly supports it

Common mistakes

• Turning this into a full enrichment promise.
• Using too many search sources before the scope is defined.
• Collecting data that the sales rep cannot use immediately.
• Writing "lead enrichment" when the content only supports pre-research.

If you want a practical pre-research workflow, start with Prismfy docs and use POST /v1/search to gather the signals that matter before outreach.